Lead generation and marketing are two very different processes. Lead generation is a process by which you identify and target potential customers for your product or service. It focuses on inbound lead generation tactics, such as creating valuable content, checklists, webinars, and email subscriptions that contain information that your potential customers want to know. Prospecting is more of a sales team activity, while lead generation generally comes from marketing.
Demand generation is based on marketing campaigns to create a demand or interest in your product or service. Lead generation translates this interest into something tangible and feasible. The most obvious difference between a demand generation campaign and a lead generation campaign is whether the campaign asks for contact information or not. Sales leads tend to reach people and companies in a similar way to their current customer base.
Lead generation marketers have more tools available than ever, and a test-based approach is the best way to get the most out of their value. Let's start by defining a potential customer and then we'll see what online lead generation is, why it needs lead generation, how to qualify someone as a potential customer, how to label the types of leads, such as sales, qualified leads, how leads are generated and why Inbound lead generation is much more effective than simply buying leads.