Lead generation, often abbreviated as “lead gen”, is the process of filling your sales funnel with people interested in your business. Anything that causes someone to give you permission to contact them or remarket them is a lead generation tactic. To get started, fill your jar with content first, as engaging content plays a huge role in generating leads. This includes the tools used to generate traffic, such as your blog, SEO, PPC and social platforms.
In addition to blogging, get used to posting regularly on social media. LinkedIn is an especially important platform if you offer a B2B product or service. Sharing content on LinkedIn will increase your visibility and your statistics in the social sales index of LinkedIn and similar sites. In the B2B environment, events help generate the most leads, while case studies help convert and accelerate the greatest number of customers.
In addition to attending networking events, consider volunteering as a presenter at those events. Many offer participants the opportunity to give a 10- to 15-minute presentation about their business or the services they offer. Often, these presentations lead to direct clues or even recommendations from someone who saw the presentation. Customer referrals can become one of the main sources of generating new business leads.But to be in that position, you need to keep in touch with your current customers on a personal level.
Everyone is looking for miraculous lead generation strategies and often forgets to go back to basics. Instead of B2B (business-to-business), why don't we start thinking about H2H (person-to-person)? Get your free guide on how to get 30 to 50 new high-quality leads every month using proven LinkedIn and social selling strategies. Whether you're a startup or an established B2B company, consistently creating and adjusting your lead generation strategy is essential to the growth of your business.After all, if you're not generating interest in your products and services, attracting new customers, and building brand awareness, success is going to be difficult. Therefore, you may decide to create an incentive-based referral system to generate leads for your business.
For example, if you sell a product or service online, you can develop custom referral codes for individual and potential customers; a new customer gets a discount on their first purchase and your loyal customer will also get a referral discount.Interestingly, only 10% of search users move past the first page of search results when searching for information, making it difficult for any company to get its website to reach potential customers, no matter how well designed or informative it is. For this reason, SEO remains one of the most successful lead generation strategies, especially for online businesses, B2B companies, and even B2C companies. Of course, it's not always easy to understand and craft the perfect SEO strategy; however, the first step is to use the tools at your disposal (most website builders include SEO optimization tools) and keeping search engine visibility as a priority.In addition, if your asset is of the highest quality, you may find that it is shared among peers, expanding the brand name and reputation of your company far beyond your own on-site marketing efforts. In fact, for all these reasons, creating downloadable assets is undoubtedly one of the best B2B lead generation strategies.All in all, this is one of the best lead generation strategies for startups that need to publicize their name as well as for B2B companies that can participate in local business conferences or events directly related to their industry.
Finally, you might consider adding a live chat feature as one of the main online lead generation strategies. In a recent study, 44% of respondents considered the real-time chat function of a website to be one of the most important functions of an e-commerce page. Better yet, 63% said they were more likely to return to a site that had a live chat feature and 62% were more likely to be a repeat customer.If you're a B2B seller or seller, feeding the leading machine will likely keep you awake at night. Sales-qualified leads are the lifeblood of almost every business both online and offline.
In a recent research report we prepared with Copper -the CRM recommended by Google-, B2B sales and marketing leaders shared what they consider to be the key metrics for business success: The number 1 metric? Lead quality.But where do B2B companies get high-quality leads? Everyone in B2B is likely to spend a lot of time in meetings on Zoom calls discussing where to get more high-quality leads or where do existing leads come from? But do you want to know another secret? Even the biggest names in the business don't really know where their potential customers are coming from: Take a look at the graphic below.It's no surprise that all forms of inbound marketing work well for generating B2B leads with email marketing and SEO (organic search and content marketing) leading the way. And remember effective B2B lead generation is the sum of many moving parts which is based on planning and frankly a lot of effort. For every story you hear about explosive growth overnight from a single landing page or marketing campaign there are a million more success stories that have been the result of constant hard work.Without further ado let's go in and see B2B lead generation ideas online. In fact the only way to get good results with cold email is to first create a high-quality list: For example Outfunnel recently launched their first cold email campaign and set open rates of 33% - 51% and engagement rates of 3% - 6% (respectable results right?) were direct result of effort made to clean up and review list: In this particular example I said “Let's make 26 minute call cold potential customers” rather than round number ended up getting calls because it however overall response rate increased by 10% - 15% compared...