Generating Leads with Lead Form Extensions

Lead form extensions are a great way to generate leads for your business. They allow potential customers to submit their information directly in your ad, making it easier for them to become customers. According to Google, lead form extensions “help you generate leads by allowing people to submit their information from a form directly in your ad.” Slow-loading landing pages can be a real curse for advertisers. They increase the bounce rate by 32% and decrease the conversion rate by 4.42%.

To address this issue, advertising publishers such as Facebook, LinkedIn and Google have implemented new solutions for businesses to generate leads, such as native lead generation ads. Google Ads lead form extensions are designed to help businesses generate leads directly from the page. Potential customer data is collected when they search for a product or service, or when they type specific keywords into Google. These extensions can be used by companies in various sectors, such as real estate, automotive, education, finance, B2B, travel, hospitality and more.

For example, a marketing agency could use a lead form extension campaign in Google Ads to attract potential customers who want to receive a free PDF template to improve their marketing strategy. Once users submit their contact information, they'll receive the free template via email and be invited to contact the agency by booking a 30-minute introduction call to receive a marketing consultation. To measure where the conversion comes from, the marketing agency can “send” first-hand data from their CRM to Google. This data can be downloaded from the segment of people from the CRM who booked a 30-minute introductory call and imported into Google to match the leads coming from the lead form campaign.

Companies can also manually download and manage leads collected in a CSV file; however, these files are only stored for 30 days and the process for uploading them to marketing tools is slow, error-prone and expensive.LeadsBridge offers strong integration technology with more than 370 marketing tools, such as HubSpot, ActiveCampaign, Bitrix24 and many more. As a business manager, if you decide to do this process manually it's important to remember that the prospect's CSV files are only stored for 30 days.When it comes to following up after submitting a contact form, time is of the essence in converting potential customers. You should be prepared to respond as soon as a person submits a form on your website (keeping in mind that these are your business hours). If they don't hear from you they'll assume something isn't working.LeadsBridge is a cloud-based integration platform with a strong focus on privacy and security best practices and strong integration technology.

There's a way to streamline your work even more with lead forms so you can send quick, personal responses and never miss submitting a contact form.Once a user submits a prospect form it is necessary to immediately follow up with them by sending them a confirmation email or welcome SMS text message to encourage their intention. Yumble does an excellent job keeping its lead generation form focused on conversions and user experience all at the same time.To use Google's lead form extensions and YouTube TrueView for Action campaigns in Google Ads you must copy and paste the Webhook URL and Google key that you receive when creating your bridge into the LeadsBridge application.We've searched the web and found some great examples of lead generation forms that can help increase form conversion rates. Communication with potential new customers should be practical and instantaneous to get the most out of your advertising efforts. Since these potential customers have already interacted with your brand they're more likely to take action.It's essential to know that if you decide to use a webhook integration to synchronize potential customers with your CRM the CRM administrator must ensure that it works correctly and properly.For more information on setting up Lead Ad Extensions contact us and we'll get back to you right away so you can get up and running.

In this example Social Media Examiner uses many of the right tactics in their lead generation form to get people to become subscribers in exchange for a detailed report.In this case the marketing manager may decide to create a remarketing campaign to take the potential customer one step further down the funnel.

Randy Vanwie
Randy Vanwie

Avid music maven. Professional beer geek. Evil coffee scholar. Professional bacon fan. Hipster-friendly music geek.

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