Lead capture forms are a powerful tool used to collect customer data. They are used to gather contact information by offering customers something in exchange for their data, such as a guide, discount code, or product demonstration. The main purpose of lead capture forms is to build relationships with potential customers and to start the conversion funnel. When creating lead capture pages, it's important to find the right balance between “asking” and “rewarding”.
You should decide how many form fields you should have based on the quality and number of leads collected on the page. You can also turn any content page or product page into a lead capture page by presenting a lead capture offer in the foreground. On-site behavioral marketing is also known as in-place remarketing and is a data-driven strategy for personalizing, attracting and capturing potential customers on your website. Usually, you'll have to give something away on your lead capture page to convince someone to hand over their information.
Creating successful lead capture pages requires consistency throughout the customer journey, from ads and emails to the lead capture page itself. It's important to highlight the main features of the product or service, but place more emphasis on benefits. Tools like giosg make it easy to create multi-step forms and lead generation chatbots. With Instapage, you can also connect your forms with an automatic response of your choice.
Lead capture pages play a huge role in your sales process and can help you generate more leads.