In testing, this increased conversion by 32%. If you’ve put together a short tip sheet, then ten fields might be too big an ask. There’s no use in generating leads if they’re not going to turn into clients who are a fit for your agency. The score and criteria is something you may need to tweak along the way until you find the formula that works, but once you do, you’ll transform your Lead generation into customer generation.
The score and criteria is something you may need to tweak along the way until you find the formula that works, but once you do, you’ll transform your lead generation into customer generation. If I could write you a universal prescription to close deals I’d be a very wealthy man, however, I’ll finish by emphasizing some ideas I feel are important to making lead generation campaigns the revenue-generating campaigns everyone ultimately wants.
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