Lead generation isn't as easy as it used to be. According to a Hubspot report, 61% of marketers consider generating traffic and leads to their biggest challenge. Are you interested in trying out our corporate solutions? Please don't hesitate to contact me. Overview and forecasts on current issues Industry insights and forecasts Key figures and rankings on brands and companies Consumer perspectives and preferences in various sectors Detailed information on political and social issues All the key figures on regions and countries Everything you need Learn Consumer Goods Identify the market potential of the digital future Information about the world's most important technology markets Information about the world's most important health markets Figures and perspectives on the world of advertising and media Everything you need to know about industry development Key economic and social indicators Directly accessible data for 170 industries from 50 countries and more than 1 million.
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Get full access to all the features of our corporate solutions. You only have access to basic statistics. These statistics are not included in your account. Lead generation from LinkedIn was successful for 65% of B2B companies, LinkedIn.
As you've seen from our data, the most successful marketing teams use a formal system to organize and store their leads. That's where lead generation tools and lead generation software come into play. Considering the statistics above, it's no surprise that 80% of B2B marketers consider lead generation as the primary goal of their content marketing efforts. Forbes predicts that automation will play an important role in this increase, as automation will become an important part of lead generation strategies, specifically when it comes to rationalizing lead scoring and predictive scoring.
According to webinar lead generation statistics, webinars have been especially popular among B2B companies, converting up to 40% of webinar attendees. The main drivers of growth in the lead generation industry include increasing market competitiveness, acquiring more tech-savvy buyers, and incorporating artificial intelligence and other digital tools into the lead generation process. While outbound lead generation is losing its appeal in the consumer world, telemarketing is still effective among B2B companies. LinkedIn dominates lead generation for B2B companies, with 80% of B2B leads coming from the platform.
The highest-converting lead generation campaigns are those that deliver what they promise and create a seamless transition from ad text and design to actual delivery. These statistics show you the state of lead generation, how it's changing, and highlight some new trends you should know about. According to Fearless Competitor, outsourcing lead generation generates 43% more results than in-house generation. The following lead generation statistics show general marketing strategies, common goals for the coming years, and performance measurement.
As you've read in the B2B lead generation statistics we've collected, it's becoming increasingly difficult to attract customers and keep their attention. The report found that 77% of marketers who use automation software convert more leads than those who don't use an automation tool. Combine lead forms and pages, email marketing automation, and live chat to boost your marketing and sales. Make sure you present a consistent message throughout the process and that you provide value to everyone involved in your lead capture.