Learn how lead generation fits your inbound marketing strategy and the easy ways to start generating leads for your company. Listen to the world's most downloaded B2B sales podcast Free e-books, tools and templates that will help you grow To help you increase your content balance, here are 20 things you can place behind a landing page to help you gain new leads and ways to optimize your landing page for each type. E-books are a popular type of offer used to generate leads, educate customers and prospects, and gain credibility in your industry. But they can take time to come true, so be sure to choose a topic that will help the potential customer move from downloading your e-book to having a productive conversation with a member of your sales team.
Testing isn't just limited to things like courses. Sometimes, your potential customers will want to test your product or service before deciding if they're right for you. That's good: you want to grow a convinced and loyal customer base, and that may take a little more work than trying to sell your stuff to everyone who listens to you. Reference sheets are a type of short, concise offer that someone might mark as a favorite for future reference.
Think of them as complete guides to terms, commands, symbols, or other things. They must be formatted for quick reference, which means clear headings and not too much detail. And the more visual, the better. These programs are especially popular during the holidays, when many brands hold 12-day themed promotions.
Microsoft, for example, runs one every year. And notice that, although I arrived a little early for this year's Christmas email series, Microsoft continued to use the landing page to encourage me to see its current sales or to look at last year's awards. One of the least expensive ways to gather original data and research is to conduct a survey among your subscribers, potential customers, customers, and industry professionals. Then share the results in the form of a downloadable report, study, or infographic.
For example, the data in our annual revenue report comes from a survey of more than 4,500 marketing and sales professionals. We asked the questions and the answers provided us with great information that our audience is interested in learning about. E-books are pieces with deep content, informal, fun and with a lot of design. White papers are more academic and persuasive reports.
They are structured to present a problem and then provide you with a solution. People download them because they're reputable, detailed and informative. And since every audience could use good control over the details of their industry, technical documents can be invaluable to them. From e-books to apps and templates, each type of content you put behind a landing page has a specific job.
By experimenting with different types of offers, you can see which are the ones that best suit your audience and convert the most potential customers. Of course, you can always do more than works, but you're never too comfortable: keep your audience alert and intrigued with new topics and formats that are innovative, yet relevant. The simplest way to capture leads through content writing is to have strong calls to action at the end of pieces of content. A CTA is a message at the end of a piece of content that asks the person reading to do something.
If you're interested in joining this trend, it's worth considering revamping your referral strategy and helping existing customers gain new leads. Lead magnets attract visitors to your site to provide identifying information by offering them a useful free gift (e.g. ex. Through your email, you can encourage your potential customers to a level where they can trust you enough to spend money on your product.
It won't happen overnight, but if you stick to it and continue marketing with this strategy, you'll succeed as others do, people like Marcus Sheridan, for example, who was formerly known as a “pool boy” who struggled to generate leads and attract customers, just like you. While marketers often think that social media is the best for first-hand marketing, they can still be a useful, low-cost source for lead generation, as explained in previous lead generation strategies. In the lead creation funnel, enlighten and entertain your potential customers with more free content that will help them make a smart buying decision. However, getting enough good leads and minimizing low-quality ones may require a well-developed portfolio.
Over time, you'll build up a loyal audience that will trust you enough to pay money for your products and services, since your multimedia marketing focused on generating demand, with the goal of achieving greater visibility. A successful webinar requires a lot of work, especially when it comes to planning and promoting it, but with the right strategy, it can be a great way to generate high-quality leads. An example of a qualified service lead is a customer who tells their customer service representative that they want to upgrade their product subscription; at this point, the customer service representative will raise this customer's level to the appropriate sales team or representative. When you generate relevant and useful information, you reach a wider audience and more potential customers.
To help you improve your content balance, here are 20 things you can put behind a landing page to help you attract new potential customers and ways to optimize your landing page for each type. However, if you focus on offering value through your content, you can use it to effectively generate leads. According to HubSpot marketing statistics, companies that promote their leads through email generate 50% more sale-ready leads and do so at a lower cost, 33%. To avoid the noise of social media marketing and blogs and generate more leads, you need to focus more on the needs of your target audience.