Arguably, email is the most popular channel for lead generation, and for good reason. UpRead is a powerful prospecting tool that allows you to get free leads with extremely accurate information. When it comes to generating leads for yourself as a sales representative, these are the 3 main ways I've done it, both as an individual collaborator and as a sales leader, teaching others how to generate leads. I like to use a variant of: “I help companies generate leads, sometimes I replace companies with startups, founders, B2B companies, sales leaders or marketing leaders, depending on the event and the audience.
If that statement is relevant to the person I'm talking to, they'll follow up to ask more. Influencer marketing is a tactic that brings together brands and organizations with influencers who have a niche, loyal followers who then show off their product, service, content, etc. to your audience. Listing as a guest can increase your reach and generate more leads by allowing you to reach other companies' audiences.
In addition, you'll simultaneously create links to your website, which Google and other search engines will use to rank you better in search results. They are truly a win-win tactic for generating leads. Some notable examples of successful guest posts include Leo Widrich of Buffer, who attributes his consistent guest posting over a nine-month period to generating more than 100,000 signups for his company. Or Gregory Ciotti, who helped HelpScout garner a whopping 9,000 customers and 37,733 email subscribers in just nine weeks of guest blogging.
The hardest part of B2C or B2B lead generation strategies is that it takes time with today. But if you're willing to put in the effort, you'll get great results with today's customers. Best of all, you don't need to trust your company to send you 100% of its sales leads. If you're willing to work, you can generate your own leads.
Do you generate your own sales leads? If not, what is the biggest challenge for you when it comes to B2B lead generation strategies? Different lead generation strategies, channels and platforms offer different outcomes for different types of businesses. However, a survey of B2B marketers mentioned email (chosen by 73% of respondents) and search engines (70%) as the most popular lead generation sources. Theoretically, lead generation and overall sales effectiveness is simply about finding a strategy that works and repeating it. Sounds easy enough, right? However, 61% of marketers say that generating traffic and leads is their number one challenge, suggesting that it's not that simple.
Why pay for outdated lists when you can create your lead generation? Below are the 20 ways to generate free leads. There's nothing more cost-effective and it brings long-term success, like having excellent SEO strategically placed on a website. Using SEO only costs the time you spend creating it within a website. The return on investment you get is having SEO working for you 24 hours a day, 7 days a week, doing nothing more than updating it from time to time.
On YouTube you can generate high-intent leads for FREE through YouTube SEO. You can use blogs to help your company develop a strong web presence. This is increasingly important to help companies interact and communicate with their customers, and to create brand awareness. According to a recent report by inbound marketing, nearly 80% of companies that use blogs as part of their marketing strategy reported acquiring customers through their blogging efforts.
In addition, 82% of companies admit that blogging is essential to their business. Sales managers never know when that magic source of incoming leads will run out, and all they have left is the raw talent of their sales team's ability to find new business on their own, without anyone's help. Depending on your product or service, you can search for companies on LinkedIn, Google, or browse the “Top 500” lists to find potential customers worth reaching out to. And while Quora isn't a place for direct sales, it's a place to open lines of communication, establish yourself as an opinion leader, build trust, and become familiar with your brand.
They can then find their contact information, as well as other information about potential customers, and send you that information so that you can follow up with them, even if they haven't given a single response in a form or survey. As most professionals do, you can use it to find potential customers for free, whenever you have the time. Whether you're making instructional videos or organizing webinars on relevant topics in your industry, potential customers will flock to you. With that Chrome extension, AeroLeads can find phone numbers, email addresses, and other professional information of your potential customers.
For example, with UpRead you have access not only to more than 54 million potential customers, but you also get dynamic profiles and a guarantee of data accuracy. To start generating leads, all you need to do is search for more than 54 million leads and filter them through multiple data points to find leads that fit your user profiles. With this information, you can quickly learn more about your potential customer before contacting them, so you can personalize your message and adapt it to them. If you think the page you landed on seems trustworthy and informative, you're more likely to become a potential customer.
Even if your company has a solid lead generation engine, with lots of inbound leads knocking on the door to talk to your sales team, you still need to know how to generate your own leads. While you can buy leads through companies like Instant Success Leads, at first not everyone has the budget for that. That's why we've compiled the best tools that will allow you to get a certain number of potential customers for free. Rich content like this is powerful because it attracts readers and is very easy to share, which can further expand your audience and the potential for new potential customers.